Over the last decade cosmetic tweaking has moved firmly into the mainstream for Australian women, becoming a billion-dollar industry locally. Homegrown celebs, pilates mums, office workers and wealthy women 'of a certain age' are restoring volume to lips, eyes and cheeks with fillers and freezing frown muscles with $350 million worth of 'Botox' a year to create glass-smooth foreheads. Aesthetic surgery is also more popular than ever, as cosmetic procedures in Australia now exceed the spend per capita of the US - according to the Australasian College of Cosmetic Surgery (we currently rank number 18 globally in plastic surgery procedures performed). And now the quest for physical perfection and anti-ageing offers 'designer vaginas' as the magic wand of cosmetic procedures travels further south, and female 'lady gardens' become the next focus. Just as lasers and injectables are the turbocharged version of face creams, dermal filler, lasers, even surgical tightening have become the high-tech update for vaginas, the next step after Brazilians and internal pelvic floor contractions, or 'Kegel' exercises. Women are increasingly exploring their options with vaginal rejuvenation,' says Sydney-based Dr Stephen Lowe...
a cosmetic specialist at Total Face Group in Chatswood. The move to low and high impact treatments for the vagina is market driven explains Dr Lowe, with genuine embarrassment and frustration fuelling the trend for a 'designer vagina.
Many women are unhappy about the feel and appearance of their genital region, especially after the delivery of a baby, which can have a significant effect on their self-esteem and sex lives.
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